When I began thinking about changing my logo, I knew it had to strike a careful balance between art and function, much like my business. In the Wedding industry I see so many logos with excessive flourishing or type that is difficult to read. While my brand is very much about elegance, it is also about effortless style and tradition, something that my logo designer captured beautifully.
Chavelli is an old soul when it comes to lettering and it is with this in mind that I carefully selected her to assist me in writing a new chapter in the FITTING FÊTES book. She immediately understood my love of French style (and fortuitous start in event planning in Paris) and set about incorporating a design that conveyed it's history with a modern touch.
I love so many things about this logo: the slant of the of the letters, the "itti", the curved connectivity of the two words, and yes, that extra special flourish in the middle that grounds the piece in the perfect way. I couldn't have asked for anything more and hope you love it just as much as I do! Head on over to Chavelli's site to see more of her beautiful lettering, hear more about her backstory and scroll down for pictures of the final result!
I would love to know what you think! Comment below with your thoughts and/or questions. I'm always happen to discuss all things color and style :)